PROGRAMME EDUCATIONAL OBJECTIVE
The three year BBA program aims at developing a student’s intellectual ability, executive personality and management skills through an appropriate blending of business and general education.
The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions in an organizational unit or an enterprise.
The program also seeks to prepare students for higher education in business at home and abroad.
At the end of the three year Bachelors in Business Administration program, students would gain a thorough grounding in the fundamentals of business management.
The industry and entrepreneurship oriented curriculum offers a number of specializations and practical exposures which would equip the student to face the contemporary challenges in the field.
The holistic outlook of the program with a number of value based and personality development courses ensures that students are groomed into up-to-date, assertive and effective business executives with strong leadership skills and social consciousness.