PROGRAMME EDUCATIONAL OBJECTIVE

The three year BBA program aims at developing a student’s intellectual ability, executive personality and management skills through an appropriate blending of business and general education.

The program assists the student in understanding and developing the unique leadership qualities required for successfully managing business functions in an organizational unit or an enterprise.

The program also seeks to prepare students for higher education in business at home and abroad.

PROGRAMME OUTCOME

At the end of the three year Bachelors in Business Administration program, students would gain a thorough grounding in the fundamentals of business management.

The industry and entrepreneurship oriented curriculum offers a number of specializations and practical exposures which would equip the student to face the contemporary challenges in the field.

The holistic outlook of the program with a number of value based and personality development courses ensures that students are groomed into up-to-date, assertive and effective business executives with strong leadership skills and social consciousness.

Detailed Course Curriculum

SEMESTER – I:

  • English
  • MS Office & IT
  • Business Economics
  • Financial Accounting
  • Business Mathematics
  • Indian Business Environment
  • Out Bound Training ( OBT )

SEMESTER – II:

  • Hindi/Special English (Second Language)
  • Principles and Practice of Management
  • Self Awareness & Personality Development
  • Cost and Management Accounting
  • Business Statistics
  • Creativity and Innovation
  • Yoga
  • Comprehensive Viva

SEMESTER – III:

  • Indian Heritage & Culture
  • Business Communication
  • MS Excel
  • Human Resource Management
  • Fundamentals of Entrepreneurship
  • Marketing Management
  • Social Project/Rural Project
  • Current Business Affairs
  • Soft skills
  • BEC
  • Social Project

SEMESTER – IV:

  • Organizational Behavior
  • Financial Management
  • Marketing Management
  • Business Laws
  • International Business Environment
  • Business Research Methods
  • Current Business Affairs (CBA)
  • Comprehensive Viva-Voce
  • Current Business Affairs (CBA)
  • Soft skills
  • General Book Review

SEMESTER – V:

  • Business Plan Preparation
  • Production & Operations Management
  • Social Entrepreneurship
  • Family Business Management
  • Consumer Behavior
  • Logistics and Supply Chain Management
  • Stock Market Operation
  • Indian Financial System
  • Human Resource Development
  • Performance management
  • Industrial Project Report & Viva-voce
  • Semester End Viva
  • Current Business Affairs (CBA)
  • Soft skills
  • General Book Review
  • Professional Competency Development Courses
  • Outbound Training (OBT)
  • Yoga & Meditation
  • Current Business Affairs (CBA)
  • Soft Skills
  • Business English Certificate (BEC)
  • General Book Review
  • Management Book Review

SEMESTER – VI:

  • Government Support and Financial Aspects of Entrepreneurship
  • E-Commerce
  • Business Simulation
  • Families in Business
  • Customer Relationship Management
  • Advertising and Brand Management
  • Insurance Management
  • Income Tax Law and Practise
  • Industrial Relations
  • Employment Laws
  • Semester End Viva-Voce
  • Current Business Affairs (CBA)
  • Management Book Review